A Wireless, the largest exclusive authorized retailer for Verizon Wireless products and services, has unveiled new corporate branding and changed its name to Victra. Following several regional acquisitions over the past two years, the new brand is a strategic unifying step that embodies the winning spirit of its roughly 5,500 employees across the United States.
The name Victra represents an ambitious and winning culture, guided by the company’s core values – which include performance, collaboration, integrity, innovation and celebration. Victra is paired with a new theme line, “Connecting Technology to Life”, which speaks to a focus on empowering guests by expertly connecting them with the right technology products and solutions in a caring, fun and trustworthy manner. The dedication to this mission led the company to win Verizon’s 2017 award for the best overall customer service experience, an honor it has received two consecutive years. Victra has also been honored for the seventh consecutive year by Inc. 5000, jumping to 814 on their 2017 list of fastest growing companies.
“There has never been a more exciting time to be a part of this company, as the new brand identity unites our people and exemplifies our winning culture,” said George Sherman, CEO of Victra. “Our team is proud to represent Verizon’s undisputed leadership for overall network coverage and reliability; and their dedication to providing our guests with the best products, services, and experience enables Victra to consistently perform as a vibrant and growing retailer.”
Victra is a leading retailer of wireless products and services, operating as the largest exclusive authorized agent for Verizon Wireless, the nation’s largest and best performing wireless network. Victra has approximately 1,148 Verizon-branded retail stores across 47 states, offering a comprehensive mix of wireless devices including smartphones, feature phones, tablets, mobile broadband, and wearables; as well as a broad range of accessories and device insurance coverage. For more information, please visit www.victra.com.