Simon and Disney Junior Collaborate on ‘Disney Junior Play Dates’ at Concord Mills and SouthPark

10/26/17

Two Charlotte-area Simon properties, including Concord Mills and SouthPark, have announced exciting new family programming in collaboration with Disney Junior. Launching this month, ‘Disney Junior Play Dates’ will take place in 80 shopping centers across the country. The initial ‘Disney Junior Play Date’ was held with Vampirina at SouthPark on October 22 during the center’s Boo Bash event, and the next one will take place this Friday at Concord Mills during their Boo Bash event on October 28 from noon to 5 p.m. Disney Junior’s newest animated series “Vampirina,” is about a young vampire girl and her family who have recently moved from their home in Transylvania to Pennsylvania.  

Activities from many of Disney Junior’s most popular TV series including “Vampirina” and “Puppy Dog Pals” will take place at the two Simon centers. The Disney Junior Play Dates’ events will be featured throughout the year and include on-mall activities around holiday, Easter and other seasonal celebrations.

Many of Simon’s best-known properties around the country are participating in this program including The Westchester (New York), Northshore Mall (Boston), Opry Mills (Nashville), Grapevine Mills (Dallas), Woodfield Mall (Chicago), The Florida Mall (Orlando), Del Amo Fashion Center (Los Angeles), Stanford Shopping Center (San Jose) and King of Prussia (Philadelphia).

“Charlotte-area Simon centers have long championed a commitment to delivering family-friendly programming and teaming up with Disney Junior is the latest fulfillment of that pledge,” said Emily Zimmerman, director of marketing and business development at Concord Mills on behalf of the both participating Charlotte-area Simon centers. “We couldn’t be more excited to join forces with the world’s leading entertainment company on these exciting family events and themed play areas.”

Recent Deals

Interested in advertising your deals? Contact Edwin Warfield.