Coldwell Banker Residential Brokerage, a leading residential real estate brokerage firm in Atlanta, announced that it has partnered with Guaranteed Rate Affinity, LLC to include an enhanced mortgage service offering for its affiliated sales agents and their customers. Through this business partnership, Guaranteed Rate Affinity will offer a wide array of mortgage products and origination services to agents’ customers to provide them with a convenient, value-added advantage during the homebuying process.
“We want to provide our customers with an exceptional home buying experience. Having this partnership with Guaranteed Rate Affinity enables us to provide them with a streamlined process that translates into outstanding customer service,” said Charlotte Sears, president, Coldwell Banker Residential Brokerage, Atlanta.
Coldwell Banker Residential Brokerage estimates it represents thousands of buyers each year who are purchasing a property and who can benefit from this offering. With this partnership, a Coldwell Banker Residential Brokerage affiliated agent can easily recommend a loan officer affiliated with Guaranteed Rate Affinity to offer personalized guidance from the mortgage loan application process through the home closing. Additionally, Guaranteed Rate Affinity provides seamless technology, new loan products and will introduce access to an innovative, digital mortgage platform that provides clients and their agents 24/7 access to mortgage documentation and resources.
“Our customers are our responsibility to serve from the start of the process when they begin their home search, to when they are handed the keys to their new home and beyond, and Guaranteed Rate Affinity is clearly the right partner to help us in that initiative,” continued Sears.
“We look forward to partnering with the Coldwell Banker Residential Brokerage affiliated agents by offering an innovative and streamlined mortgage process and powerful, innovative technology for their customers,” said Guaranteed Rate Affinity Chairman Victor Ciardelli. “Mortgage financing is a critical component of the home purchasing process and I am confident that the Guaranteed Rate Affinity team will provide the world-class service that is expected and deserved in this ever-evolving industry.”
About Guaranteed Rate Affinity:
Guaranteed Rate Affinity, LLC is a mortgage origination joint venture between Realogy Holdings Corp. (NYSE: RLGY), a global leader in residential real estate franchising and brokerage, and Guaranteed Rate, Inc. one of the largest retail mortgage companies in the United States.
About Coldwell Banker Residential Brokerage:
Coldwell Banker Residential Brokerage is a leading residential real estate brokerage company with 10 offices and more than 780 sales associates serving the communities of Greater Atlanta. For more information, visit ColdwellBankerHomes.com. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT operates the company-owned brokerage offices of Realogy Holdings Corp.