Interluxe, the world's premier auction marketplace for high end real estate, went live recently with a completely redesigned and enhanced platform. The company, founded in 2013, has pioneered sales of luxury real estate through an exclusive online auction platform has represented property in over 27 states and territories both nationally and abroad. The new platform presents a giant leap forward to provide an improved user experience enhanced with the latest technologies to create a more engaging online home purchasing experience.
The website's modern and clean look, combined with improved user experience and functionality, provides users with a convenient way to find, inspect, and bid on luxury properties all through a enhanced online platform. Users can browse properties by filtering locations, property features, and now lifestyle types. Additionally, users can create specific search alerts to be notified when a property that meets their criteria comes available.
"We sought out to build the most comprehensive and user friendly luxury real estate auction experience possible," says Interluxe President Scott Kirk. "Leveraging data and testing feedback we've generated over the last few years we built a superior customer experience to provide greater engagement for users to find and purchase their next home with the convenience and efficiency that online shopping provides."
Interluxe is the only platform dedicated to luxury real estate that offers buyers the ability to bid across all digital devices, including desktop and mobile. Users are presented with intuitive features that improve searching and participating in auctions such as the ability to set maximum bids. By setting a maximum bid, users can now have the system place proxy bids up to their maximum amount automatically outbidding competing offers. New functionality also involves interest tracking. "When a user is looking at a property, takes a 3D tour, or watches a video, we can use that intelligence to provide them with additional content or offers that may enhance their experience," says Kirk.
In addition to showcasing the company's global database of distinctive properties, the site exemplifies another step forward for an executive team that has marketed over $500M of luxury real estate auction sales to date. The company's rapidly expanding network of high net worth luxury buyers and agents resulted in record-setting sale prices in 2016; and 2017 is projected to be even more successful. "With a fully recovered real estate market and the industry's leading platform for connecting buyers with sellers, we expect strong growth for the foreseeable future," Kirk says.
About Interluxe: Interluxe is the next step in the evolution of the real estate industry. Its streamlined and intuitive online auction platform allows sellers, buyers and agents around the world to interact, facilitate transactions and achieve the best possible outcomes, all within 45 days. Since its founding in 2013, Interluxe has represented properties throughout the U.S. and Canada and is expanding to more international territories. If your or someone you know is looking to purchase or sell a distinctive luxury home contact us today. More information is available at www.Interluxe.com.
