Stealz Inc., better known to its app users as Get Stealz, has raised $2.3 million in a private debt offering, according to a filing Thursday with the Securities and Exchange Commission.

The company raised the money from 36 investors, according to the filing.

The mission of the company is to partner up with businesses to centralize their customer engagement efforts in one platform, a user-friendly mobile app.

The app encourages and enables customers to share photos of their experience on social media while frequenting the business. The business receives more organic, valuable exposure on social media, and the customer, in turn, earns points towards exclusive rewards at the business.

Stealz then collects actionable data about customers that use the app, and displays it in business owner’s own, customized, web-based dashboard.

Established in 2013, the Raleigh-based company was designed to help small businesses better market their products. But just a few years later Stealz is working with businesses across the U.S. and already has thousands of clients, including some big names such as Chick-fil-A, Krispy Kreme Doughnuts, Jersey Mike’s and Bojangles.

In 2016, Stealz established a partnership with IBM Watson to further improve the app’s data analytics capabilities.

“Stealz is a mobile application that turns a business’s customers into a brand ambassador through social media.” said Chief Executive Officer Jim Zidar.

Zidar graduated from North Carolina State University with a degree in accounting and finance. Before starting Stealz, Zidar worked as a financial manager at Co-Options Consumer Access, a marketing firm.

Companies relying on a Reg D exemption do not have to register their offering of securities with the SEC, but they must file what’s known as a Form D electronically with the SEC after they first sell their securities.