Greenville-based Game Theory Group Raises $140,000


A Greenville, North Carolina-based company raised $140,000 selling shares in a private stock offering, according to a Securities and Exchange Commission filing.

Game Theory Group International Inc., better known as Game Plan, filed the Form D on Thursday. The company chose not to disclose the intended use of the proceeds.

It also raised $150,000 in June 2015.

Game Plan describes itself as “the leading student-development platform.” The company works with more than 40 colleges and universities to connect student-athletes to various job markets, according to its website.

Presently, Game Plan partners with several established athletic departments, including those at the University of Florida, the University of Georgia and East Carolina University, which is also located in Greenville.

Chief Executive Officer Vin McCaffrey, who played basketball at Lehigh University, started the company in 2008 after receiving his Master of Business Administration from Indiana University at Bloomington, citing his dedication to the student-athlete experience as his prime motivation.

Companies relying on a Reg D exemption do not have to register their offering of securities with the SEC, but must file what’s known as a Form D electronically with the SEC after they first sell their securities.

The form can be found here.

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