SunTrust Announces Financial Confidence Tour Inspiring Americans to Take Control of Their Finances

8/10/17

SunTrust Bank is taking its financial confidence message on the road with “onUp on tour,” a pop-up, entertainment experience that inspires visitors to learn about finances through fun, interactive, sports-based activities. Making one of its stops of the 45 city tour in Raleigh at 4208 Pleasant Valley Road between 11 a.m. and 2 p.m. on Wednesday, August 16, SunTrust aims to get thousands of people at each location to join the onUp movement and take actions toward financial confidence with free tools, tips and resources.

“Our research shows that, across all income levels, people who are financially confident report being three times more satisfied with their lives,” said Susan Somersille Johnson, SunTrust chief marketing officer. “SunTrust is helping Americans gain control of their finances so they can enjoy the moments in life that matter.”

SunTrust launched the onUp movement last year encouraging Americans to take a breath, talk about money and take the steps needed to turn financial stress into financial confidence.  Building on the momentum of the movement, SunTrust partnered with the Atlanta Braves to launch SunTrust Park and The onUp Experience to engage millions of baseball fans with its message of financial confidence. 

onUp on tour extends the momentum using interactive experiences to start financial conversations in local communities. Music, games, prizes and activities including digital photo walls and interactive trivia quizzes will help inspire people to take action. 

“More than 1.9 million people have taken action since we launched the onUp movement,” said Chris Bell, Triangle region president at SunTrust Bank. “onUp on tour will empower people to talk about money and point them in the right direction to become more confident with their finances.”

onUp on tour will be visiting Raleigh next Wednesday, August 16, at 4208 Pleasant Valley Road, Raleigh, NC 27612. For more information about tour activities and tour stops, visit onUp.com/ontour.

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