Quick Take
Customer relationship platform Salesforce (CRM) has participated in a $25 million financing round for privately held Pendo.
Pendo has created an ‘analytics and guidance’ software system that helps companies better understand how users interact with their software.
Salesforce has supported Pendo financially and in the marketplace by using its system and enthusiastically spreading the word.
As a result, CRM is in an excellent position to influence product development or acquire Pendo at an appropriate juncture.
