Following a 3-month review, the Atlanta-based Hanwha L?&?C Surfaces, Inc. has named The Republik, Durham, as advertising agency of record, its first following a three year advertising hiatus. Before that, advertising was handled by Rocket Red, Dallas. The Republik will be responsible for marketing, planning, branding and strategy, effected via a $2 million+ budget that will partially go to digital and social media advertising, content development, event (trade show) marketing, packaging and collateral design, public relations and product placement. Target markets include residential and commercial architects, designers, builders and surfacing fabricators.
Selection was managed by Hanwha vp, sales and marketing, Bob Paradiso, and was based on The Republik's strategic recommendations and on its construction industry expertise. Paradiso states, "From the fresh ideas in their presentation, which was excellent, it was obvious that they had done their homework." The two other review participants were Passport Advertising and an Atlanta-based marketing firm, undisclosed.
Hanwha L?&?C Surfaces (The L and C stand for Living and Creative) manufactures HanStone Quartz and Hanex Solid Surfaces for home and commercial construction, primarily kitchen and bath countertops, wall panels, surrounds, transaction tops, fixtures and furniture. Hanwha is among the category's top five manufacturers, with production facilities in both North America and South Korea. www.hanwhasurfaces.com
The Republik is a Durham-based, employee-owned advertising/branding agency. Other clients include PrivatizeMe, Fayetteville Area CVB, 21C Museum Hotel, Boy Scouts of America Oconeechee Council, First Flight Venture Center, Lexis Nexis and The Franklin.
